Me

I have decades of experience creating meaningful collaborations between small companies and industry leaders to drive revenue and innovation for both. 

I know what it’s like to be the little fish trying to dance with an elephant. I’ve also been the elephant. And a cat herder.

I’m a builder of the new and the next for all things product partner related: revenue, markets, channels, partnerships, teams, programs, products, engagement models, and processes.

I’m also an artist – a cartoon philosopher – I use quirky drawings to share unsolicited advice with friends and strangers :-)

Some Guiding Principles

  • Be true. Integrity is everything.

  • Good business is based on real people and real connections.

  • Experiment. Try things, fail fast, try other things. And always learn something.

  • Keep it simple. Especially partner programs.

  • Sometimes ‘cheap and cheerful’ just works.

  • Plan. Measure. Adjust.

  • Be passionate about what you do. Enthusiastic and tenacious.

  • Commit to the win-win.

  • Don’t say you know something if you don’t. Ask questions.

  • Keep your promises.

  • Creativity and data make great partners.

  • Life is a team sport. Collaborate. Make friends.

Me, the double-click version:

I’m an expert at driving business growth through product partnerships and tech ecosystems. I’ve done this successfully for companies of all sizes – from startups like QNX and Bluescape to industry leaders like Harman and Itron to the former mobile behemoth, Blackberry.

I’ve built partnerships and ecosystems across a broad range of technology including:

  • embedded operating systems

  • software development tools

  • silicon, single board computers, embedded hardware

  • automotive application frameworks

  • mesh networks, smart meters, cloud-based IOT headend SAAS systems

  • visual collaboration SAAS, digital asset management (DAM), 3D and generative AI

I’ve worked with customers and partners in diverse market segments such as:

  • automotive

  • medical devices

  • telecoms

  • consumer electronics

  • mobility

  • utilities

  • smart cities

  • media and entertainment

I’ve built teams, internally and externally, that span department and organizational boundaries because that’s what it takes to get things done. Team work.

If you’re serious about challenging your assumptions and unlocking fresh perspectives, you need Linda. Linda doesn’t just question the status quo – she obliterates it. Her boundless energy and relentless drive pushed us to new heights every time.

Rok Ursic, Serial Entrepreneur & Founder, Co-founder & CEO Cella Medical, Inc.