Scalable Growth Through Strategic Partnerships & Business Development

Serving Tech & Tech-Adjacent Companies

Strategic Partnerships can be used to:

Grow revenue, access new markets, win new customers, increase mindshare, resolve solution gaps, create product stickiness, enhance product portfolio, and build new channels (to name a few)

I know how to do this.

Me

I’m Linda Campbell, a product partnership & business development executive with 30 years experience working for industry leaders like QNX, Harman, Blackberry and Itron. I love building tech partnerships that make a measurable difference to companies, big and small. I help startups punch above their weight class as they embark on their partnering journey and big companies get out of their own way to derive real value from their existing partner investments.

Services & Strategy for:

Startups & Small/Medium Sized Companies

Startups and small to medium sized companies looking to grow but challenged by a lack of resources and experience. Successful partnerships can help you to drive revenue, access new markets, win customers, and increase mindshare - without hiring a huge team or spending a lot of money.

Industry Leaders

Big companies that want to improve the results they’re getting from their current partner strategies or who are expanding into tech partnerships for the first time. Successful product partner networks can expand your market reach by leveraging partners as channels to market or offloading markets that don't match the scale of your business. They can create stickiness for your product or platform, fill product gaps in your own portfolio, fulfill customer requests for products or features that you’re not investing in, and test new markets without significant investment.

Linda’s unique approach allows her to seamlessly collaborate with diverse groups, from technical engineers to sales teams and executives. She is a natural at business development and excels in building lasting relationships. Her ability to navigate complex situations and align multiple stakeholders is unparalleled, ensuring project success through teamwork and strategic alignment.

Sharelynn Moore, CEO at 4Liberty & Former SVP Network Solutions at Itron